Work With Me!
Hi! I'm Andrew.
Work With Me
I love digging into product lifecycles with founders and their teams. I thrive on the momentum of building world-changing things; that’s why I’ve journeyed from the chemistry lab to edtech, SaaS, and AI automation, touching every stage of growth along the way.
Product-Market Fit isn’t a pure metal; it’s an alloy. It’s the compound of your solution, your customer’s needs, and the broader ecosystem they operate in. Shift the product or the segment, and the entire GTM foundation shifts with it — that’s where I come in.
I sit at the intersection of messaging, data, and execution. Most of the time, when something that should work isn’t landing, the problem is the context, not the product. The right customers exist; they just haven’t been shown why your solution fits their world yet. I map your customer journey and GTM motions to find that signal, then work backwards into the systems and messaging to make the connection undeniable.
I work with 2–3 companies at a time, so the engagement is focused and the thinking is fresh.
If you’d like to explore what working together might look like, the best next step is a 30-minute call. No prep needed. Just show up ready to talk about where your pipeline feels stuck. Fill out the form below or reach me through any of my social channels.
Frequently Asked Questions
Are you a fractional CMO? RevOps consultant? Something else?
I study your buyers journey and validate the signal you can leverage to grow.
Most projects are short-term by design–2 to 8 weeks–unlike fractional professionals. I offer a range of solutions; you can purchase a research report on your buyers journey from me, add a playbook of GTM systems and motions to give your team, or hire me to build out your GTM team.
Think of me as your GTM pinch hitter; I fill in either research or execution gaps to catalyze growth.
Why does diagnosing GTM signal require someone outside the building?
Because this work is foundational, not tactical.
Your PMM, growth lead, or sales leader could attempt it, but in practice they are going to prioritize task execution: demos, campaigns, and pipeline targets. Deep signal diagnosis requires someone to step back from output and question the underlying ICP, value proposition, and buyer journey assumptions. Quarterly pressure kills its momentum.
It’s also difficult to objectively challenge the thesis you built. Early traction came from founder intuition. When a second product or segment underperforms, teams tend to optimize volume rather than question signal alignment. An external audit can separate assumption from evidence without internal politics or identity friction.
Most importantly, this de-risks your next major hire or channel investment. A signal audit clarifies where gaps are occurring in weeks, not months. The risk you take is spending 7 to 10 months only to discover that a new PMM or GTM engine was executing against the wrong hypothesis.
A GTM signal audit doesn’t replace your team. It gives them a validated foundation to execute with confidence.
We're hiring a product marketer to solve this.
You’re on the right track if product marketing is already planned. My earliest GTM wins were shaped by taking a PMM approach to customer development. However, consider that you’re also likely asking your first PMM to execute quickly.
If you hire a PMM before you have clear GTM signal, you might be setting them up to fail. They will spend their first 90 days guessing—just like you are now—except you’ll be paying their benefits and overhead.
The GTM signal audit ensures that when your first hire walks in the door on Day 1, they aren’t ‘exploring’ but rather executing a proven playbook. The results are your new hire starting point, 90-day plan, and insurance all rolled into one.